The giant trade show known as Outdoor Retailer (OR for short) visited, as it does twice a year, my city of residence this week. I, due to my family's connections in this industry, was called upon as a bit of a taskmaster for a footwear company called ZEMgear or just Zem. The name is a clever and catchy acronym for Zone of Endless Motion. I, being primarily a bicyclist, had never really looked into the minimalist "barefoot" footwear industry in which Zem is a frontrunner but I'm always happy to meet new people, make new connections, and support the allies and clients of my family's business so naturally I accepted the mission. My week in the Zempire was by no means one of menial errands and indentured servitude but instead a fascinating and priceless opportunity.
