Monday, November 18, 2013

The Race Is On! Apple Acquires PrimeSense

Only a matter of time...

       Good news everybody! Apple Inc. is moving to purchase PrimeSense, the company responsible for the development of the technology behind the first X-Box Kinect. The acquisition is set around $345 million dollars. I've discussed the implications of this acquisition with a couple trusted compadres and it's getting pretty heated and exciting. The main thing I could come up with as to what Apple would want to do with this kind of hands-free technology is for an Apple television–I can't see this ever catching on in the mobile technologies sphere, I think that would just look silly–where one would be able to access applications, type, play games, etc. all by waving one's arms around and sitting on a couch. So awesome! Don't worry ladies and gentlemen, that's not even the most exciting part. The most exciting part is that both Samsung and Google are reported to be working on their own gesture-based hands-free technology which means an all-out war has been waged for which technologies superpower will be the first to perfect this technology. Get ready for an awesome gladiator battle of technology between Apple–this being their first big opportunity for innovation since the death of Steve Jobs (may he rest in peace), Samsung–who allready have some really advanced televisions to work off of. Google–a giant monster, and Microsoft–who, in my opinion doesn't really stand a chance against these competitors. My surces and I believe Apple will pull out the first, most streamlined, and perhaps nicest looking design in the short run but that after a while Samsung will pull ahead with a more innovative and advanced system. I'm so excited about this. Stay tuned.

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